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Brand Design Workbooks


You’ve done the hard part! You’ve gotten started on your branding. Now use these beautiful workbooks to FINALLY finish your branding!

These three workbooks make up the core of the Branding Roadmap.

Once you have gotten clear on your brand and who you serve, you will start to build a logo for your brand and populate your style guide with your brand colors, font choices + graphics.

These 3 workbooks will guide you along these processes so you can work out all the kinks and come out with a solid style guide that you can refer back to time and again to keep your business on brand easily.

Make Your Logo Memorable:

Logo design can be incredibly daunting, specially if you’re not a designer. Which is why I go through a logo design and show you how to distill it into a professional and much more memorable logo in this 16 page workbook.

Color Palette Workbook:

In this 22 page workbook, we discuss color theory, color psychology and simple steps you can take to come up with your own palette. This palette will represent your brand story and serve to make your brand recognizable across different platforms.

Basics of Font Pairing:

When branding your business, one of the most exciting and possibly confusing tasks is font pairing. If not done well, it can be disastrous.

In this 22 page guide, we’ll cover the most popular font types and where their best applications, samples of pairings that work well together, tips on selecting fonts as well as general tips to keep in mind when selecting fonts for a project.

What you will receive:

A zip file with all 3 PDF workbooks + a free You’ve Got This! motivational print.

When you’ve finished these 3 books you will have 60 pages of instruction, lifetime updates, and a solid understanding of the direction you need to take for your branding + tips on how to do it. 

Digital Delivery

All products are downloadable or virtual. They will be delivered to the checkout email as a ZIP file with several files that might include:

  • A PDF with all Canva template links
  • Several image files (png, svg, etc.) that contain your illustrations, patterns, and elements
  • PDFs of learning material that may come with your Brand Kit

If you purchase a course, you will be granted access via your My Account page.

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Font Pairing Guide
Basics of Font Pairing