Basics of Font Pairing:
When branding your business, one of the most exciting and possibly confusing tasks is font pairing. If not done well, it can be disastrous.
In this 22 page guide, we’ll cover the most popular font types and where their best applications, samples of pairings that work well together, tips on selecting fonts as well as general tips to keep in mind when selecting fonts for a project. As an added bonus, this workbooks includes an inspirational print that you can print out and hang up while you work to remind you what working with fonts is all about.
Basics of Font Pairing is part of a three workbook series that make up the core of the Branding Roadmap.
Save on all 3 workbooks. Grab the bundle here.
Once you have gotten clear on your brand and who you serve, you will start to build a logo for your brand and populate your style guide with your brand colors, font choices + graphics.
These 3 workbooks will guide you along these processes so you can work out all the kinks and come out with a solid style guide that you can refer back to time and again to keep your business on brand easily. The additional workbooks are:
How to Design a Memorable Logo:
Logo design can be incredibly daunting, specially if you’re not a designer. Which is why I go through a logo design and show you how to distill it into a professional and much more memorable logo.
The Color Palette Workbook:
In this workbook, we discuss color theory, color psychology and simple steps you can take to come up with your own palette. This palette will represent your brand story and serve to make your brand recognizable across different platforms.
When you’ve finished these 3 books you will have over 60 pages of instruction and a solid understanding of the direction you need to take for your branding + tips on how to do it.