Defining your Brand’s PURPOSE
If we don’t know the purpose of what we’re doing, it’s going to be that much harder to do it.…
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Brand Clarity Series: What are you baking?
In this second installment of the Brand Clarity Series, we’re talking about WHAT you’re baking in your business. In the…
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What is your brand’s EMOTION?
The day I understood I should associate my brand with an emotion was the day things “clicked” for me. When I was working on my stationery…
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What is Branding anyway?
What is branding? Branding has become a big buzz word recently. So it’s natural that this is a question I…
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Brand Clarity Series: Who are you Baking for?
Brand Clarity is something I find myself talking about more and more these days and for one simple reason. It…
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Welcome to Brand Kits
So about a year and a half ago, maybe two, I had to turn away another client. I wanted to…
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